Creativity in Public Relations (PR in Practice)

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Business & Economics - Sales & Marketing
Creativity in Public Relations (PR in...

Creativity in Public Relations (PR in Practice)

Name: Creativity in Public Relations (PR in Practice)
ISBN: 9780749456504

Andy Green

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Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.

种类:

Business & Economics - Sales & Marketing

年:

2010

出版:

Fourth Edition

出版社:

Kogan Page

语言:

english

页:

273