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International Public Relations and Public Diplomacy: Communication and Engagement
Guy J. Golan, Sung-Un Yang, Dennis F. Kinsey你有多喜欢这本书?
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This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
年:
2015
出版:
1
出版社:
Peter Lang Publishing Inc.
语言:
english
页:
416
ISBN 10:
1433126885
ISBN 13:
9781433126888
文件:
PDF, 2.97 MB
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IPFS:
CID , CID Blake2b
english, 2015
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