Places: Identity, Image and Reputation

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Business & Economics - Sales & Marketing
Places: Identity, Image and Reputation

Places: Identity, Image and Reputation

Name: Places: Identity, Image and Reputation
ISBN: 9780230239777

Simon Anholt

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Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

种类:

Business & Economics - Sales & Marketing

年:

2009

出版社:

Palgrave Macmillan

语言:

english

页:

256

ISBN 10:

0230239773