- Main
- Business & Economics - Sales & Marketing
- Fast Second: How Smart Companies Bypass...
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Constantinos C. Markides, Paul A. Geroski你有多喜欢这本书?
下载文件的质量如何?
下载该书,以评价其质量
下载文件的质量如何?
Constantinos C. Markides and Paul A. Geroski face a curious challenge: They have a lot of data to support their claim that the way to make big profits, if you're quick enough, is to be the second company to take an innovation to market. However, the myth of the first mover - the idea that being first to market is the way to make money - is pervasive enough that they have to spend a lot of time convincingly debunking it. They also show the challenges and risks of trying to become a successful "fast second." The authors explain the complicated, almost organic, interaction among innovators, competitors, markets and consumer demands that tug at the marketplace. They do a fine job of documenting the collective act of creation. getAbstract recommends this book to those who want to rethink their strategies for innovating or entering new markets. The possibilities of being a second mover will appeal to anyone who is interested in innovation, planning, new product marketing, or social and economic change.
年:
2004
出版:
1
出版社:
Jossey-Bass
语言:
english
页:
209
ISBN 10:
078797689X
ISBN 13:
9780787976897
系列:
J-B US non-Franchise Leadership
文件:
PDF, 2.02 MB
您的标签:
IPFS:
CID , CID Blake2b
english, 2004
在1-5分钟内,文件将被发送到您的电子邮件。
该文件将通过电报信使发送给您。 您最多可能需要 1-5 分钟才能收到它。
注意:确保您已将您的帐户链接到 Z-Library Telegram 机器人。
该文件将发送到您的 Kindle 帐户。 您最多可能需要 1-5 分钟才能收到它。
请注意:您需要验证要发送到Kindle的每本书。检查您的邮箱中是否有来自亚马逊Kindle的验证电子邮件。
正在转换
转换为 失败