Mass communication theory: foundations, ferment, and future
Baran, Stanley J., Davis, Dennis K
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
年:
2012
出版:
6th ed
出版社:
Wadsworth Cengage Learning
语言:
english
页:
392
ISBN 10:
0495898872
ISBN 13:
9780495898870
系列:
Wadsworth series in mass communication and journalism
文件:
PDF, 5.89 MB
IPFS:
,
english, 2012