Disruptive marketing: what growth hackers, data punks, and...

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Business & Economics - Management & Leadership
Disruptive marketing: what growth...

Disruptive marketing: what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal

Name: Disruptive marketing: what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal
ISBN: 9781469034775

Colon, Geoffrey

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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough' What if most people ignore company messages' What if consumer engagement never goes further than the "like" button' A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world ...-Where selling is dead, but ongoing conversation thrives -Where consumers generate the best content about brands -Where people tune out noise and listen to feelings -Where curiosity leads the marketing team.

种类:

Business & Economics - Management & Leadership

年:

2016

出版:

Unabridged

出版社:

AMACOM

语言:

english

页:

ISBN 10: