101 Design Methods: A Structured Approach for Driving...

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101 Design Methods: A Structured...

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

Name: 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
ISBN: 9781118083468

Vijay Kumar

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The first step-by-step guidebook for successful innovation planningUnlike other books on the subject,101 Design Methodsapproaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

种类:

Arts - Graphic Arts

年:

2012

出版:

Paperback

出版社:

Wiley

语言:

english

页:

326