Brand Management
Leslie de Chernatony, George Christodoulides, Stuart Roper
This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new ideas on brand, corporate identity and reputation and to stimulate views on the epistemological foundations, the interpretations of the interrelationships and other substantial issues in this area.
年:
2008
出版社:
Emerald Publishing Limited
语言:
english
页:
185
ISBN 10:
1846638437
ISBN 13:
9781846638435
系列:
European Journal of Marketing - Volume 42, Issue 5\6
文件:
PDF, 2.19 MB
IPFS:
,
english, 2008