The 12-Hour MBA Program (Summary): The Key Concepts and Techniques in a Fraction of the Time

getAbstract Summary: Get the key points from this book in less than 10 minutes.

In The 12-Hour MBA Program, Milo Sobel presents an overview of the major topics graduate students learn in pursuit of a master's degree in business administration. He offers chapters on marketing and product management, accounting and finance, human resources and operations management, statistics, economics, technology management, business policy and ethics, strategic planning, education and career planning. This good, solidly written introduction to the field will probably be of most interest to college students and other beginners, who will benefit from this broad overview of different spheres of knowledge. However, managers and executives will find this too basic, more like a field of iceberg tips. The text is clearly written and well-organized, though it is primarily a summary, with a few examples and only occasional charts and tables. getAbstract.com recognizes what this basic book is trying to accomplish, but warns that - having been written in 1993 - it's somewhat dated and lacks current thinking in such areas as marketing, management, leadership and strategy.

Book Publisher:

FT Prentice Hall