Business On A Mission How To Build A Sustainable Brand
Andy Last
This book features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve reputation and licence to operate by working in partnership with not-for-profit organisations; and how to attract and retain the best talent by demonstrating a genuine social purpose.
年:
2021
语言:
english
文件:
PDF, 1.70 MB
IPFS:
,
english, 2021