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Intercultural Public Relations: Theories for Managing...

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics

Lan Ni, Qi Wang, Bey-Ling Sha
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种类:
Business & Economics
年:
2018
出版社:
Routledge
语言:
english
ISBN 10:
1315641739
ISBN 13:
9781315641737
文件:
PDF, 2.42 MB
IPFS:
CID , CID Blake2b
english, 2018
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关键词

 
publics
relationship
organization
organizational
relationships
organizations
journal
negotiation
practitioners
strategic
approach
outcomes
goals
behaviors
situational
grunig
theories
theoretical
values
specific
engagement
groups
behavior
factors
examined
corporate
identification
parties
competence
competency
refers
perceived
identities
context
crisis
cultures
issue
uncertainty
identified
effective
studies
anxiety
understanding
perceptions
related
messages
relational
goal
framework
approaches
key
variables
global
interaction
strategy
symmetrical
levels
positive
antecedents
stakeholders

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