Strategic management in garment industry

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Strategic management in garment...

Strategic management in garment industry

Name: Strategic management in garment industry
ISBN: 9780857095824

Gordana Colovic

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Strategic implementation in the garment industry requires a special kind of expertise. Formulating a business strategy requires entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy primarily focuses on management. All fashion companies, regardless of their current situation, must develop a long term strategy in accordance with their objectives, capabilities, resources and market positions. This book begins by explaining strategy management, then moves on to discuss marketing and management, different strategic methods and ends with how to create organization structure and an organizational culture.

种类:

Engineering

年:

2012

出版:

出版社:

Woodhead Publishing

语言:

english

页:

240

ISBN 10: