Business Economics: A Contemporary Approach
Peter E. Earl, Tim Wakeley
Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.
年:
2004
出版社:
McGraw-Hill Education
语言:
english
页:
508
ISBN 10:
0077103920
ISBN 13:
9780077103927
文件:
PDF, 9.76 MB
IPFS:
,
english, 2004